A Agent Pricing

PRACTICAL GUIDE

Set an AI agent credit allowance

Credits can make variable workflows easier to package, but the allowance should be tested against full-attempt cost and a clear usage definition.

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Define the unit before picking a balance

Suppose one complete attempted customer action consumes 12 credits. Count failed attempts too if they consume resources. At 120 included actions, the plan allowance is 1,440 credits. Explain whether retries, partial work and human review consume credits, and what happens when a balance runs out.

Credits are a display unit. Increasing credits per action does not change the dollars or euros spent to run the workflow.

Worked example: 1,440 credits

Assume a cost of €0.30 per attempted action, excluding other monthly costs. The maximum allowance costs 120 × €0.30 = €36. At a 60% target gross margin on this included cost, the minimum modeled revenue is €36 ÷ (1 − 0.60) = €90.

If a typical customer uses 100 actions, modeled cost is €30. A €90 price would leave €60 contribution, a 66.7% margin on this one included cost category. At the full 120-action allowance, it leaves a 60% margin.

This is a cost floor under the stated assumptions. It excludes payment fees, support, taxes, acquisition, fixed overhead and any cost you have not included. It says nothing about willingness to pay.

Calculate an overage floor

With 12 credits per action and a 60% target margin, the marginal revenue floor per credit is €0.30 ÷ ((1 − 0.60) × 12) = €0.0625. That equals €0.75 per additional action. An overage price below that amount misses the target on marginal execution cost alone.

Other variable costs may raise the floor. A fixed monthly charge may also need to recover customer-level costs. See the heavy-user margin examples.

Add a cushion, then validate it

A cushion can absorb uncertainty in measured costs. For example, adding 20% to €0.30 produces a planning input of €0.36; at 120 actions that is €43.20. This is a chosen planning buffer, not a statistical confidence interval. Measure representative runs, include retries and failures, then compare actual usage with the plan limit.

Model your own cost and usage assumptions →

Request a one-time pricing review

For €49 once, request a manual report with recommended action prices, credit allowances, and a heavy-usage stress test. The free calculator stays free. Contact details are arranged separately; submitting the request does not charge you or create a contract.

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All figures are illustrative assumptions. They are not provider rates, customer results, accounting advice or a validated offer.